Taking advantage of the “European Mobility Week” is interesting to explain what is the mobility and why is spoken both lately of the mobility sustainable.

8 lecciones de movilidad para las ciudades del futuro


First of all clarify “What is mobility?”

For mobility it means all movements of people and goods, which are produced in a physical environment. When we talk about urban mobility we mean all shifts taking place in the city. These displacements are carried out in different means or systems of transport: car, public transport … but also walking and cycling. All with a clear goal: to bridge the gap that separates us from places where satisfy our desires or needs. Ie facilitate accessibility to certain places. So we could say that accessibility is the objective through pursues transport mobility.

Having explained the concept of Mobility and Accessibility, What is meaning of “sustainable mobility”?

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Augmented reality.

In recent times, especially since he left the Niantic company videogame Pokemon Go, Augmented Reality has begun to be in fashion in all the world, displacing even the Virtual Reality that ends not be a “reality “or rather, it does not reach an optimum level in terms of quality / price.

But do you really know what is augmented reality?

Augmented reality is to combine the real world with the virtual by a computer process, increasing the visual experience and improving the quality of communication.

Resultado de imagen de realidad aumentada

With this technology you can add visual information to reality, and create all kinds of interactive experiences: 3D product catalogs, virtual testers clothing, video games, clothing designs or rooms and more.

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Cloud Computing

To understand what is Cloud Computing, we can make the analogy with electrical power. When it started using electricity, a company needed to have a generator where it was to consume electricity. The company itself was responsible for installation and maintenance. Today you plug any device to the network, and you pay for what you have consumed.

Cloud Computing is the same concept. We no longer buy servers for our company, put a space, install multiple operating systems, platforms, applications, prepare it to service on Internet, keep it, acquire more capacity when they are small, backup … Instead there are companies that offer this infrastructure, and most importantly, with payment formats for use. If you consume fewer resources you pay less, if your company grows and you need more capacity, you pay more.

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Electric charge stations have vitally important since the main European cities have implemented various measures for the protection of the environment and decrease pollution in these cities. One of theme is the current limitation of the displacements of the new vehicles that, with exceptions, will be between 1,000 and 1,600 c.c, in addition to reducing the production of diesel car because of its manifest (excessive emissions of NO2) pollution vehicles in recent studies. 1366_2000

Nowdays the most of people who do not opt for buying a hybrid or electric vehicle made it by ignorance, of these stations charge or the various possibilities of charging of electric vehicles that exist, in addition to the duration of the batteries, with an approximate duration of about 200-300 Km. Continue reading

smart-cities-security-challenge-showcase_image-6-a-7968Lately we have heard about Smarts Cities, even we have seen the name of any city accompanied by the “tag line” Smart City. So, do you know what Smart City means? A Smart City is managed efficiently by means of technological advances and the evolution of communication.

The Smart City concept encompasses several sectors: transport, waste, energy, supplies, health, communication etc. The main objective of Smarts Cities projects is to improve economic and political efficiency of the city and the quality of life of the citizens.

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Today’s “take-make-dispose” economy has long relied on cheap and available resources to create conditions for growth and stability. Society now acknowledges that continued wealth generation requires a new industrial model that is less dependent on primary energy and materials.

The concept of the circular economy is a way of decoupling growth from resource constraints. It reconciles growth and economic participation with prudence and equity.

Recycling and reusing materials historically discarded 

Companies can satisfy their resource needs by recycling and reusing materials historically discarded as waste. Those  involved in waste management can develop  services that allow manufacturers to capture value from materials left over after production or after a product has reached the end of its life cycle.

Great technological advances have been achieved in recycling, organics processing, and waste- to-energy conversion, and these have revealed opportunities in material and component recovery. Waste-collection operators and recyclers should cooperate with manufacturers to identify and develop opportunities for value recovery, helping manufacturers design products and production processes or  develop ing logistical solutions to incorporate recovered material in their production cycle.

New business models

Companies should consider new business models to retain ownership of the materials used in their products so that they can recycle or reuse the product at the end of its life cycle. For example, some manufacturers of  furniture  and household appliances and are shifting their business models from customer ownership to lease agreements

Impact on the economy

The estimation of materials cost savings of adopting a more restorative approach is over €900.000 millions per year by 2025. Leading companies are driving innovation in circular economy across product design, development of product-to-service approaches and new materials recovery methods. Companies that want to rethink their supply chain and business models should first focus on activities within their operations, where they have the most control; they can turn their attention later to activities that require the cooperation of other organizations, customers, or other stakeholders. Specifically, companies should prioritize the activities that offer the greatest potential for impact given their position on the production circle.

The following video shows in a very visual way the concept of Circular Economy:

Source: Ellen MacArthur Foundation

European Commission is promoting Circular Economy initiatives and projects providing funding through programs such as Horizon 2020. You can find this opportunities accessing to European Funding Observatory. We  would like to encourage you to discover it (premium version can be tested for free).

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In order to encourage investment in Europe, the Commission has announced that it will allocate 7,600 million euros to the activation of the second call for Mechanism “Connecting Europe” (MCE) proposals to finance projects for strategic transport.

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“…Search strategy is equivalent to admit that talent and ambition, even if they are outstanding, always need to find a well oriented way.” (Tony Robbins)

The term “strategy” is perhaps one of the terms more monopolized in the company.  We use the word ‘strategy’ to refer to any action, from ways of proceeding in business to our own attitude to conduct meetings or negotiations. Such proliferation of use only devaluates the true concept of that word. However it is an important concept and sometimes crucial, to help us achieving success in every business venture… the only trick is… how to use it properly.

The strategy lets you organize your future and basically planning now what you want to achieve in the future, therefore, when we speak of strategy we are talking of the medium and long term. In short term only proceed to talk about business tactics or practices, but not strategies.

The company`s strategies can be various. For example a company can carry out at the same time a marketing strategy as well as a competitive strategy, but both should be related in a so-called Strategic Plan

The Strategic Plan is a document that reflects which will be the company’s strategy or strategies in a medium term, a period ranging from 3 to 5 years. Strategic Plan clearly indicates the numerical targets, policies and lines of action to achieve in a specific period of time. In resume, it is a temporal and quantitative document.

Above this, is the Master Plan, an official document, especially in large companies, where the future objectives are reflected in the long term, not less than 5 years. Basically specifies the organization’s basic qualities, such as structure, mission, or their catalogue of services, and also it establishes the purpose of the company, but it does not specified how to get it or any kind of time intervals to establish priorities. In contrast to the Strategic Plan, the Master Plan is qualitative and timeless.

The major difference between the two, is the level to which are placed. While the Master Plan would be at a corporate level the second would be at an Executive or business level.

The strategic plan facilitates future vision, allows you to evaluate the real situation of the company and acts as a starting point for a true business planning. … The absence of a strategy in the medium and long term, may limit their growth in the short term and even their viability in a medium and long term.

Manuel Sordo, CEO at EMC

Although the financial framework of the European Union for the 2014-2020 period gathers numerous programs and instruments that facilitate the implementation of projects financed by the EU, many entrepreneurs are still viewing this option as an unknown world difficult to access.

It is difficult for companies or organizations to find their marks in a very competitive and complex environment.  But not considering the funding opportunities offered by the European funds for financing their innovative projects or the possibility of participating in a cooperation project would be a pity. Participating in such projects is a fantastic way for investing in their own competitiveness in medium and long-term.

Lots of consulting companies and freelance peoples have emerged in order to provide their services in European funds management. They advise the companies on the whole process that have to be initiated for obtaining funding for their projects, from the search of the adequate funds to complex step that corresponds to the redaction of the proper project.

Our team has wished to move forward that’s why we have gathered all our skills and knowledge in European funds management for mixing this knowhow together with the main advantages provided by the new technologies.

For this new European scenario, EMC have created the European funding observatory, a digital platform that acts as a search engine in matter of European funding opportunities, gathering useful information on calls for proposals deriving from programmes as Horizon 2020, Cosme, SME Instrument and many others. The platform has been conceived as an intelligent platform that provides customized information to each company about those opportunities that match with their profiles.

This service is enriched by the support of consultants’ expert in European funding who advises the companies from their initial steps to the presentation of their projects.

Last week we had the opportunity to share our experience with the el Economista, and the article has been published this week in its edition for Andalusia.

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Nowadays we can find many public funding sources for companies and organizations. Every year the European Commission and multilateral and national organisms offer to worldwide companies and organizations a wide range of programs. These programs receive funding loans which can determinate companies’ innovation and development process.

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